Why Cash Flow Forecasting is So Important

A cash flow forecast enables businesses to track the expected cash movements over a period of time in the future.

Why Cash Flow Forecasting is So Important
Operating Cash Flow

Cash flow forecasting helps a business owner understand their current cash position and in the future by analyzing upcoming income and expenses.

Also, an accurate cash flow forecast lets you run the business while waiting for the profit in your books to become real. The forecast also allows you to be proactive when you see a shortfall coming.

We examine the importance of cash flow forecasting and how it can improve your profits and financial position, help you realize long-term objectives and goals, and daily decision making.

What Is Cash Flow Forecasting?

Cash flow forecasting is modeling your business’ future financial liquidity. So you can predict the amount of cash your small business has at some point. Forecasting involves all your treasury assets, including short-term investments and cash.

Focusing on profits alone and not on cash flow leaves your business vulnerable to economic issues. Money from your sales may take time before it’s available, and suppliers expect timely payments to sustain the relationship. So your business may still be out of money at the end of the fiscal year, despite a healthy profit.

Few income fluctuations make forecasting cash flow relatively easy. Plus, you can create a cash flow forecast using data available from documents such as receipts and invoices.

What Does A Cash Flow Forecast Include?

Do you want to create a cash flow forecast? Then it’s critical you understand what the forecast will include.

The major data categories your cash flow forecast has are cash inflows and cash outflows.

Cash inflows is money coming into your company. Examples include:

  • Invoices due to be paid to your business
  • Expected sales revenue
  • Investment income
  • Loan advances
  • Upcoming sale of business assets

Cash outflows are money you are paying out of your business, such as:

  • Employee wages
  • Operating expenses
  • Loan payments

How Do You Do A Cash Flow Forecast?

The basic steps for preparing a cash flow forecast are as follows. However, cash flow is all about timing. So, try to be as accurate as possible when preparing your forecast.

Step 1: Establish if major changes in the future may affect business finances. 

Step 2: Estimate the income and sales you expect within the next month, quarter, or year. 

Step 3: Estimate your cash inflows, and don’t forget to factor in loan advances, asset sales, GST rebates, tax refunds, and other accounts receivable. 

Step 4: Calculate your cash outflows, including fees for late payments, raw materials, and other accounts payable items.

Step 5: Compile estimates into a cash flow forecast. Start with your bank account opening balance (cash on hand), add the cash inflows and deduct cash outflows. The number you get is the closing cash balance and the opening cash balance for the next period. 

Step 6: Review the estimated cash flow against actual cash flows for the period. This step will help identify the differences, and you can see if the cash flow meets your expectations. 

Working with a professional advisor will help make sure all of your figures are accurate and in the right place.

What Is The Main Goal Of Cash Flow Forecasting?

Cash flow forecasts assist business owners in managing their organization’s liquidity and ensure the business has the cash to meet its obligations. Be honest about your finances when tracking and budget tracking to safeguard against issues developing.

Hiding expenses for a rosier financial health picture is one of the worst mistakes you can make. After all, fiscal projections are only helpful if you’re honest about the business’s financial and budgeting performance.

Effective cash flow forecasting makes it easy to adjust strategy to ensure your business survives and never runs out of money “accidentally.”

Why Is Cash Flow Forecasting Important?

Make understanding the future cash flow situation of the business a priority—if you want to succeed. Forecasting helps you predict if you're making a profit.

Cash flow forecasting also helps you plan for unforeseen situations, and you make better use of excess cash that may come in. Forecasting also helps manage your financial risk more effectively.

What Makes Flow Forecasting Difficult?

Forecasting future cash flow is a challenge for many business owners. Common challenges include:

  • Cash flow forecasting takes time, which many owners are short of
  • Gathering required data from various internal stakeholders may be difficult
  • Most owners don’t have the right tools

Forecasting future cash flow is one of the most challenging tasks when running a business. The patterns of your finances dictate nearly every motion of your business—and if they’re not kept under a sharp eye, they can get away from you.

If you’re struggling with cash flow forecasting, we recommend seeking a qualified accountant. Seeking professional assistance will help ensure your cash flow forecast is as accurate as possible.

Forecasts Are Only As Good As The Data

Proactive cash flow management requires preparing and updating your business’s cash flow forecast at least quarterly.

The three components of data you’ll require are:

  • The cash balance at the start of your quarter
  • Cash inflows, including online sales, receivables, and cash sales
  • Cash outflows such as gas and electricity bills, rent, and loan payments

Why Do Banks Want Cash Flow Forecasts?

The institution may ask for a cash flow statement when applying for a bank loan. The document helps predict whether a business is profitable over the coming financial year. A bank is in business to make money and cannot afford to lose money if your organization cannot show its ability to pay.

Revenue Vs Cash Flow

Cash flow is the amount of money going into and out of your business, while revenue is the money you earn from selling services or products. Cash flow is a liquidity indicator, whereas revenue measures your business’s sales and marketing effectiveness.

What Is A Statement Of Cash Flows?

A cash flow statement is a key financial reporting tool used to determine how much cash your business generates and spends in a specified period. The statement is a bridge between your balance sheet and income statement, showing how money is moving in and out.


Accurate, real-time data across your business lets you see how it’s fairing at a glance. Doing this supports better business decisions, but the data is also critical for the quality of your financial modeling and cash flow forecasting.

Accurate business forecasts also strengthen your ability to achieve long-term objectives and goals. A good cash flow forecast is critical for business growth, so why wouldn’t you want to predict expenditure and prepare for any eventualities?

Schedule a consultation today to learn more.